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Scratch DJ Academy’s Past Work

Scratch DJ Academy partners with marquee clients to create and execute effective marketing campaigns. Prior work includes:


2004 Nokia Mix DJ Contest – In the fall of 2004, Scratch worked with Nokia to create and execute a DJ battle in 5 major markets. In the planning stages of the event series, Scratch consulted with Nokia to create the competition format, judging criteria, grassroots marketing plan, and more. Once the program began, Scratch helped execute the events by providing judges, give-aways, brand licensing and prize fulfillment.

AXE Dark Party Tour – In the fall of 2004, the Scratch DJ Academy was hired to provide its DJ’s for AXE’s 10 city Dark Party Tour. At each event, Scratch’s DJ’s performed incredible rock & hip-hop sets for thousands of people in local market clubs.

Target Red Room Tour – Scratch provided main stage DJ’s and MC’s, in addition to turntable teaching stations on this highly exposed concert series and tour. The main stage DJ provided a musical landscape for venue while, the teaching stations entertained and engaged the audience.

Lipton Brisk Flavor of Hip-Hop Tour – In the summer of 2003, Scratch went on a 16 week, 25 city tour that featured one main stage DJ and two teaching DJ’s. The Scratch team entertained massive crowds during major events through showcases, routines and full day hands-on teaching.

VW Music Ed. College Tour – Scratch was featured on the 2002 and the 2003 VW Music Ed Tour. These tours hit 20 college campuses in a 30 day period. At each event, the Scratch DJ Academy DJ’s performed for the college audience and gave scratching lessons.

Contact Mike Cannady at 212.529.1599 x305 or mcannady@scratch.com for more information.