ON THE RECORD: The Scratch DJ Academy Guide is an authoritative guide to the dynamic art of DJing. More than just a “how-to,” this is a sonic adventure, guiding readers through 40 years of music, creativity, and culture. From beat matching to body tricks, Grandmaster Flash to Fatboy Slim, the Bronx to Ibiza, On the Record is the definitive cultural guide to this art form. So whether you’re learning the ropes, considering going pro, or just want to tap your inner DJ, this book is for you.

Where It All Started:
The term “disc jockey” started out as an insulting term, assuming that the job simply entailed riding records in the radio booth. Despite such inauspicious beginnings, DJs were quick to influence both music and culture: DJ legends like Afrika Bambaataa, Grandmaster Flash, and Kool Herc introduced hip hop to the nation, while Larry Levan and Frankie Knuckles established the infectious roots of house music.

Cultural Impact:
The book looks at the lives of celebrity DJs – how they got their start, their travel, and the bookings that keep them going. It includes interviews, useful tips, and anecdotes from the world’s top DJs. Today, DJs not only influence the music you listen to now and in the future, but also the clothes you wear, the TV and movies you watch, and the technology you use.

DJ Guidelines:
Musically, DJs do much more than just sling records and make people dance; they have to draw on their knowledge of song structure, rhythm, tempo and much more. ON THE RECORD shows you how to listen to and appreciate music like a DJ. The book explains the equipment, the techniques and even explains the art of the mixtape. You’ll learn firsthand how to mix, scratch, and “drop on the 1″. There’s even a glossary to define everything from cueing and sampling to beatmatching and beat juggling.

Authors: Luke Crisell, Phil White & Rob Principe

DJ Contributors:

This DVD recaps the best of the first semester at Scratch DJ Academy with performances, symposiums, and DJ interviews featuring Jam Master Jay, Green Lantern, Evil Dee, Mista Sinista, Kuttin Kandy, A-Trak, and more. This DVD is available for sale exclusively at Scratch DJ Academy.

Scratch DJ Academy MIX!, now available nationwide at Best Buy locations, is an exciting new DJ software application that allows users to easily create a professional DJ mix from their digital playlist. MIX! is available to be skinned/branded and used as a marketing tool across various channels – giveaways, onsite activation, web download & purchase incentives.

Click here to learn more and watch the demo.